“TikTok made me buy it” How to catch the trend of hot products on Amazon？

On the TOP10 list of global application downloads in May, Douyin and its overseas version TikTok have once again topped the list after reaching the top in April. Data shows that Douyin and its overseas version of TikTok have downloaded more than 80 million downloads. Among them, Douyin's downloads accounted for 12%, and TikTok's Brazilian market accounted for 16%.

During the epidemic, shopping through TikTok has gradually become a trend. The number of people who found products on TikTok and shopped soared by 553%, almost three times the increase of shopping on Instagram (189%) and Facebook (160%).

Let's take stock of some of the most popular products on TikTok recently

Self-defense

First, take the hot sale of "self-defense" products in the United States as an example. According to Tiktok search data, in just a few months, the topic #safety has been played and searched up to 5 billion times, of which #selfdefense topic has also accumulated 3.3 billion views. On Amazon America, search for the keyword "self defense key chain" and you can see that the bestseller's self-defense key chain sells for less than $13, but there are more than 9,400 reviews.

Portable pet feeder

The weather is gradually starting to be hot, and hairy pets who can be taken out for a walk will inevitably have dry lips and mouth. This product in the picture drastically replaces the traditional water bottle cover with a bowl-shaped cover, which is convenient for pets to stop and drink at any time. In addition, this model is fed The device is also equipped with compartments for storing food. It can also be seen from the sales trend in the past year that the market size of similar products has performed well.

Gold open earrings

After Justin Bieber's beloved wife Hayley Bieber wore these earrings, Amazon's sales of the same product began to climb all the way. TikTok is not the only fission channel, but its influence in this is beyond all.

Earrings, earrings and other products are small in size, light in quality, and are not seasonal products. The market that can sell their own brands is naturally better, and sellers who are worried about the selection can pay more attention.

Dipping sauce box

The placement method of this product is the same as that of car perfumes. The car lovers who love to eat will naturally not miss this dipping sauce artifact. In addition, it is also convenient to carry during camping trips. It is in line with the limitation of plastics and adheres to the sustainable development of Europeans and Americans. The ideas coincide.

Social media such as TikToK is a rare breakthrough opportunity for sellers who encounter traffic bottlenecks. It is full of infinite possibilities. The explosions on the platform are worthy of research and scrutiny. For example, according to their characteristics, they can reverse consumer demand and optimize. Your listing, formulate marketing and promotion strategies for key products. Make good use of social media to help us understand hot sales trends and create Amazon's hottest products.